Who We Are

Kenya's premier Business Partnership Investment Firm, transforming SMEs through strategic partnerships that go far beyond traditional funding

Our Mission

We accelerate SME growth in retail trade and agriculture by providing comprehensive partnerships that combine strategic capital with operational expertise, creating sustainable value for entrepreneurs across Kenya.

Comprehensive Partnership

We don't just provide capital—we deliver end-to-end business growth solutions

Accelerated Growth

Our data-driven approach ensures consistent, measurable business expansion

Local Market Mastery

Deep understanding of Kenyan business landscape and regulatory environment

Why We're Different

Our unique approach sets new standards in SME investment

Capital + Expertise

KES 50,000-500,000 investments combined with operational support, financial management guidance, and strategic growth development.

Data-Driven Decisions

Our proprietary Imara Investment Scoring (IIS) system ensures consistent, high-quality decisions through a comprehensive 100-point evaluation framework.

Proven Track Record

85% portfolio survival rate, 70% average revenue growth, and over 100 jobs created demonstrate our commitment to sustainable success.

Community-Centered Approach

Deep community connections and local market insights that accelerate business growth and ensure long-term sustainability.

Our Investment Structures

We tailor capital to your business model using three flexible structures that align incentives and support sustainable growth.

Equity Investments

20–30% equity stake in high-growth SMEs; target 25–40% IRR annually. Best for long-term scaling and strategic partnership.

Business Loans

12–18% annual interest; monthly principal and interest repayments. Ideal for inventory cycles and short–medium-term working capital.

Revenue Sharing

5–15% of monthly revenue until a 1.5x–2.5x multiple is reached. Flexible for seasonal or variable cash-flow businesses.